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Managing Pay & Play alongside membership

2 MINUTE READ

Implementing a "Pay and Play" model at a tennis venue can be an effective strategy to attract more customers, generate revenue, and maximize the use of your facilities.

Your tennis courts are an asset for your membership, and some venues have an opportunity to utilise unused court time. With the right access solutions and booking system your venue could capitalise on this opportunity to generate income from pay and play bookings.

Opening your courts to the wider community brings other benefits such as:

  • Increased Revenue - generates additional income from court fees, equipment rentals, and potentially increased sales at venue facilities (e.g. Café).
  • Better Facility Utilisation - maximizes the use of tennis courts, especially during typically low-usage times.
  • Market Expansion - attracts a broader audience, including those who might not want a full membership but will pay for occasional access.
  • Community Engagement – enhance your reputation in the community as an inclusive and accessible venue.
  • Potential for Membership Conversion - provides an opportunity to convert Pay and Play users into full-time members after they experience the facilities and community.

What do players want?

Casual tennis players expect the pay and play model at a venue to offer flexibility, affordability, and convenience. First and foremost, they look for a straightforward booking system that allows them to reserve courts quickly and efficiently.

Some players are just nervous about their ability and see tennis venues as exclusive and ‘not for them.’ A pay and play option may help de-mystify what tennis venues are all about and a pay and play option could function as a stepping stone into membership; a chance to ‘trial’ before making a longer-term commitment.

Overall, they seek a hassle-free, enjoyable tennis experience that fits into their varied schedules and recreational interests.

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