Growing your membership
Attracting new players and members is one of the biggest challenges for any club. We’ve created a simple guide to get you started, full of marketing resources and techniques that you can leverage to promote your own club.
Retaining your existing members is also key to your club’s sustainability and you will find tips for this in our self-service guide to growing your membership.
View self-service guide
Read our self-service guide to growing your club membership.
Whilst our guide to growing your membership is packed full of marketing resources and techniques to acquire new members and engage existing ones, we have also created this bite size guide to putting your marketing campaigns into action
Our mini marketing guide gives you suggestions on how to create your own marketing plan, what different channels you can use to reach your audience and top tips on measuring success, so you can better plan going forward.
Additional Support
Do you want help to ensure your marketing is inclusive? Check out the below guide to creating inclusive marketing
Also, check out our Useful Links at the bottom of this page for lots of other support around marketing, communications and developing your own digital skills.
My Tennis Toolkit
My Tennis Toolkit provides a range of high quality, customisable marketing resources to support you in promoting tennis within your local community.
My Tennis Toolkit provides you with the ability to create various promotional templates online, encompassing both digital and printed media resources which you can then use to advertise your club, or any offers you may be running.
Membership turnover helps you monitor the health of your venue and is a good way to see how your strategies are working.
Progress is personal, there is little data on tennis clubs and venues specifically and most of the information lies within the fitness industry – membership turnover rates here can be as high as 50% (losing 50% of your membership annually) but across the board fitness cubs average around 28%.
Here’s a calculator to help you work out your retention rate:
Creating a membership survey
Understanding your membership can help not only retain them in club life, but also understand what people like your current membership want. What your current members want are likely to be the same things that prospective members want from your club. Check out our handy guide to creating a membership survey, to help you find this information.
- Bangor Tennis Club: 'Tennis club increase membership by 45%’
- The Parsons Green Sports & Social Club: 'Increasing membership with incentives and local outreach on a shoestring budget'
- Ashtead Tennis Players Club: 'Generating income, membership and junior engagement'
- Flitwick and Ampthill Tennis Club: 'Working with local partners to leverage funding for year-round indoor play'
- Sellindge Tennis Club: 'How a village club increased membership sixfold and opened up tennis to local schools'
- Wetherby Castlegarth Tennis Club: 'Against all odds: Growing membership and opening up tennis with a resilient mindset'