Develop your brand and communication skills by learning the various strategies you can use to engage with parents, committees, schools, local authorities, and other key stakeholders to grow your business. Written by Deloitte, in collaboration with the LTA, this course provides you with tips, case studies and worksheets to help you define your value proposition, identify your core stakeholders and enhance your communication.
By the end of this course, you will:
- Understand your personal brand as a coach/business and recognise how this can influence the way you communicate with each of your different stakeholders.
- Identify your core stakeholders and understand their associated objectives and priorities.
- Apply a structured thinking approach to organising your messaging and determine the best strategy to deliver this message to the group/individuals(s).
- Apply best-practice principles for building successful stakeholder relationships, with a focus on navigating relationships between yourself, committees and venues.
Stakeholder Communication and Optimising Your Brand is an exceptional online course designed for tennis and padel coaches who want to define and better promote their personal brand, work more efficiently with core stakeholders through improved communication, and ultimately grow their coaching business.
Please be aware that by enrolling onto this course your first name and last name will be visible to other learners. No contact information is shared.
The LTA is the national governing body for tennis in Great Britain, and its mission is to get more people play tennis more often. The LTA focuses on a number of key areas of work which include coach development, competition and major events, high performance support, officiating and participation support among others.
The Lawn Tennis Association (LTA) provides online educational courses for coaches, officials and other tennis stakeholders. Content is developed, delivered and authored by the LTA.