LTA announce partnership with Hexagon Cup’s Team AD/vantage to accelerate growth of padel in Britain
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Ahead of the second edition of the Hexagon Cup the LTA has partnered with Team AD/vantage, the UK-owned champions of the world’s premier professional padel competition, to help grow the sport across the country.
Padel in Britain continues to grow rapidly, with 688 courts and over 200,000 participants recorded by the end of 2024, up from 350 courts and 129,000 players in 2023.
The surge in popularity for padel has also been amplified by the arrival of high-profile celebrity co-owners of Team AD/vantage, including Andy Murray and Anthony Joshua.
This partnership looks to build on this momentum by raising awareness, expanding participation, and showcasing Britain’s arrival in the sport on an international stage. The partnership will continue beyond this week’s event and will cover activations and content collaboration during the year ahead.
Tom Murray, Head of Padel at the LTA said: “Padel is one of the fastest-growing sports in Britain, and we’re delighted to be working with the Hexagon Cup to raise awareness and demonstrate the potential padel has. We’ll be working with Team AD/vantage throughout the year on further opportunities, as we aim to inspire players of all ages and abilities to pick up a racket and enjoy the sport”.
Arran Yentob, Co-Owner of Team AD/vantage, also commented: “This partnership is a great opportunity to show how Britain can play a key role in the global padel community and to work together to further bring world-class padel to new audiences at home.”
What is the Hexagon Cup?
The Hexagon Cup is a professional team padel competition, bringing together eight sides to compete for one of the biggest prizes in the sport.
Teams are made up of six players – two franchise players (one men’s and one women’s), another men’s and women’s star and two next gen talents.
Each team will play eight matches over the first four days – three men’s, three women’s and two next gen matches.
Wins in the men’s or women’s matches will score a team two points, while the next gen victories count for one point.
The two teams with the highest number of points after eight matches will battle it out for the title on Sunday.
When is the Hexagon Cup?
The Hexagon Cup will take place at the Madrid Arena from Wednesday 29 January to Sunday 2 February.
Matches will start from 9:00 UK time and 12:30 on finals day (Sunday).
What teams are competing at the Hexagon Cup?
Here’s the full list of teams competing at the Hexagon Cup 2025:
- AD/vantage Padel Team
- Team Bella Puerto Rico
- Eleven Eleven
- Hexagon Team
- KRU Padel
- Rafa Nadal Academy Team
- RL9 Team
- 10 Padel
Which players are part of team AD/vantage?
The AD/vantage team – owned by British tennis legend Andy Murray, British boxing star Anthony Joshua and Arran Yentob of AD Global Sports – includes:
|
Player |
Player type |
FIP ranking |
|
Delfi Brea (ARG) |
Women’s franchise player |
5 |
|
Martín Di Nenno (ARG) |
Men’s franchise player |
6 |
|
Sofía Araujo (POR) |
Women’s player |
8 |
|
Juan Tello (ARG) |
Men’s player |
20 |
|
Marta Borrero (ESP) |
Next gen |
56 |
|
Martina Calvo (ESP) |
Next gen |
75 |
How to watch the Hexagon Cup
You can watch all the action from Saturday and Sunday at the Hexagon Cup exclusively live on ITVX for free. Highlights will also be shown on ITV4 after the competition has taken place.
The Hexagon Cup will also be available to watch on Padel-TV.
