Journey's End Wine named Official Wine Partner of the HSBC Championships at The Queen's Club
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We are delighted to announce our new partnership with Journey’s End Wine, becoming the Official Wine Partner of the HSBC Championships, the Lexus Eastbourne Open, and the Lexus Nottingham Open.
This exciting collaboration unites two brands with shared values of sustainability, quality, and exceptional experiences.
As part of this collaboration, Journey’s End Wine will have a portfolio of wines served throughout the tournaments, offering spectators a taste of award-winning Stellenbosch wines, hand-picked from the vines frown in 150 million old soil. Guests will also have the opportunity to enjoy Journey’s End wines at their exclusive pop-up in the Tennis Village at The Queen’s Club.
This space will embody their sustainability ethos as a WWF Champion and fully off-grid winery, providing a unique destination for spectators to soak in the atmosphere, enjoy stunning views of the Andy Murray Arena, and savour a glass of their choice. From elegant Bordeaux blends and refined Chardonnays to their vibrant ‘Wild Child’ Rosé, there will be something for everyone.
Stephanie von Oppell, Global Head of Marketing at Journey’s End, expressed her enthusiasm for the partnership: “We are thrilled to be named the Official Wine Partner of the HSBC Championships, the Lexus Open Eastbourne, and the Lexus Open Nottingham. These tournaments represent excellence, tradition, and an unparalleled sporting experience—values that align seamlessly with Journey’s End. Our wines are crafted with passion, care, and a deep commitment to sustainability, making this partnership a perfect match. We look forward to sharing our wines across these prestigious tournaments and enhancing the spectator experience with our Journey’s End pop-up, all while enjoying world-class tennis on these iconic grass courts.”
Chris Pollard, LTA Managing Director of Commercial and Operations said: “We are delighted to announce Journey's End as the Official Wine Partner at three of the LTA’s grass court season events. Journey’s End is committed to farming sustainably and ethically, in alignment with the LTA’s environmental sustainability plan. We are thrilled to offer their range of wines at the HSBC Championships, the Lexus Eastbourne Open, and the Lexus Nottingham Open.”
This partnership underscores Journey’s End Wine’s ongoing commitment to premium experiences and sustainability-led initiatives, reinforcing its position as a brand that values quality, integrity, and responsible winemaking.
