From grassroots to grass courts: Hartley’s Jelly and the LTA are bring a fun, fruity twist to tennis
• 2 MINUTE READ
Hartley’s Jelly has become the newest partner of the LTA’s award-winning LTA Youth Programme.
The collaboration aligns the LTA Youth’s ambition to make tennis more accessible with Hartley’s Jelly’s mission to promote healthier snacking, staying active and having fun perfectly.
The partnership features a co-branded on-pack promotion across Hartley’s Jelly Real Fruit Juice and No Added Sugar four-pack jelly pots across key UK retailers, with huge prizes to be won including hospitality tickets to the HSBC Championships in London.
For the first time in over 50 years, women’s tennis returns to The Queen’s Club as part of a blockbuster fortnight of world class tennis at the HSBC Championships, with appearances from inspirational female tennis stars including Emma Raducanu, Katie Boulter and Naomi Osaka.
This is alongside the chance to win a tennis lesson with a professional British tennis player at the National Tennis Centre, 250 LTA Youth starter packs, containing a Dunlop tennis racket and a ball, 5,000 LTA ‘Tennisables’ tennis balls and 5,000 Hartley’s Jelly pots to be won.
The LTA Youth starter pack everything you need to get your kids involved and discover their love for tennis.
LTA Youth starter offer
- A junior tennis racket
- A set of tennis balls
- Access to free taster tennis sessions (Barclays Free Park Tennis and / or Barclays Big Tennis Weekend)
- An LTA Advantage membership – with a wide range of exclusive discounts and benefits
Find out more about our starter offer
Hartley’s will also feature across the LTA Youth Schools marketing campaign which goes live this month, and will be present at selected LTA Youth Schools Roadshows across the country, where children can get involved in taster sessions at a local tennis venue, and will have the chance to win great prizes at the Hartley's Jelly stand.
Available online and in-store at Tesco, Morrisons, Sainsbury’s, and Asda, the partnership between Hartley’s and the LTA aims to spread more fruity fun throughout the year.
Rebecca Fairbairn, Head of Marketing at Hain Celestial commented: "At Hartley’s, we aim to brighten everyday moments with a touch of fruity fun! Our Jelly Pots are a better-for-you, convenient snack or pudding that’s perfect for active kids. Partnering with the LTA lets us inspire children to stay active through tennis while enjoying our wibbly-wobbly jelly."
Jo-Anne Downing, Programme Strategy Manager at the LTA commented: "We're delighted to be partnering with Hartley's to bring LTA Youth to children across Britain. As well as lots of exciting prizes to be won for families, this partnership will allow millions of children to find out more about how they can get into tennis and get active through our LTA Youth starter offer. We've seen record children's participation levels in the last two years, and working with Hartley's, we want even more children to find ways to pick up a racket, play tennis, and live a healthy lifestyle."
Tash Mays, Head of Partnerships & Made By Client Services at Goodstuff commented: “We couldn’t be more delighted to have brought together two brands aligned on their mission to get kids active and engaged with tennis, in a healthy way that supports their development.”
